Aggie Fitzgerald is a seasoned veteran in the field of e-commerce and offers invaluable insights into the challenges and opportunities it presents. She discusses her personal experiences, from building and scaling an e-commerce venture to navigating market fluctuations and adapting to changing consumer demands. With years of hands-on experience, Aggie delves into the core principles that have contributed to her success, sharing practical strategies and lessons that aspiring entrepreneurs can apply to their own business ventures. She also highlights the importance of embracing innovation to stay competitive in today's fast-paced marketplace. Her insights shed light on the importance of perseverance, resilience, and continuous learning in achieving long-term success.